Best Practices
Tips for Creating a Stress-Free Car Buying Experience
By: David Boice, CEO and Co-Founder of Team Velocity Buying a car is one of the biggest financial commitments people can make, yet the process often...
Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their...
The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)
In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some...
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...
How Can Birds See When They Are Flying And It’s Raining?
Am I the only one who thinks of these things? Seriously. Ever wonder? Well, I did. According to www.ornithology.com “birds have a third eyelid, a...
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience
By Tiger Okeley, Executive Board Member, Oak Motors, A Buy Here Pay Here Used Car Dealership The image of car buyers negotiating with salespeople for...
Compliance as a Cultural Force
Do you stop at stop signs on private property? I don’t think you can get a ticket if you don’t…and no one is looking. So, do you stop? There...
Are your Vendors also your Partners?
Are you tired of paying for software that nobody uses? Dealerships are loaded with technology that is underutilized. Some of this is due to the...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...