Best Practices
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Identify Areas for Improvement in Parts Operations
In today's rapidly evolving automotive industry, the role of a parts manager in a dealership is more critical than ever. It's a continual journey...
5 Signs Your Parts Department Needs Help
The efficiency of a parts department is critical for overall business success. To achieve this, there’s a need for a transformation that can lead to...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
