Best Practices
Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Auto Dealers: What’s Your Total Cost of Risk (TCOR)?
Financial statements track how you are doing financially every month. Consider measuring and benchmarking TCOR as a part of your ongoing financial...
Risk Avoidance – Ignored
Are you too busy selling cars to pay attention to the myriad number of lurking problems and issues that you haven’t had time to address? You would...
Cultivating a Winning Sales Team
When your dealership hits its sales goals, profitability and morale run high. Life at your dealership is energized, employees are engaged and looking...
8 Management Techniques to Maximize Employee Engagement
Employee engagement is a critical issue for most dealerships. Engagement is the level of involvement, enthusiasm and commitment and employee feels...
The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...
The Chip Shortage Is Coming! Is Your Used Inventory Ready?
By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time our summer kicks...
With Connectivity, Dealers Can Get More from Courtesy Transportation Programs
Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be...
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
