Best Practices
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
Astroturfing: Manipulating and Faking Reviews
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in...
Wash, Rinse, Repeat: What is Corporate Governance and Why Is It Important?
Governance consists of a compendium and series of policies and procedures which safeguards the business to protect the owners and shareholders,...
What’s the Status? How Dealerships Can Avoid Missed Opportunities With Existing Clients
“Hi, I’m calling about my vehicle. Do you know what the status of it is and when it will be ready?” Dealerships across the country hear some version...
Tuck The Octopus
Managing, owning, and running a dealership can feel like trying to tuck an octopus into bed at night while the tentacles keep flopping out! My close...
26 Motivators and the GLBA
More than thirty (30) years ago, I made a list of what motivates people. (I’m not sure why I was motivated to make the motivation list though.) I...
Upcoming Recession? Embrace This Overlooked Profit Center!
There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a...