Commentary
The Ad Pivot: When Lending Changes, Marketing Feels It Too
Marketing and finance do not always sit at the same table, but today's lending environment is giving them more in common than ever before. That is...
When Both Sides Are Right: The Weight of Unfinished Things
Leadership isn't always about making difficult decisions. Sometimes it's about deciding which important thing deserves your attention first. Have you...
Three Principles for Managing Competing Stakeholder Pressures
It’s a challenging time for the automotive industry. Dealers everywhere are facing unprecedented pressures from lenders, investors, customers, and...
“I’ll Take The Small Pizza…”
…said no one… ever. No one ever wants a small pizza. Everyone wants the large. It’s just what they want. Full stop. Now, they may be on a diet and...
Popcorn Thinking in a Potato Chip World
When you are thinking about what to eat with lunch, do you dive head-first into a bag of potato chips without regard to calories and fat content? Do...
The Hidden Gains of Using AI in Fixed Ops
I’ve been in and around service departments for over three decades. First as a technician, an advisor, a manager, and now as someone who helps...
I’m Free
How did you feel on: You felt amazing! You felt alive and without responsibilities! Ahhhh! Some dealers felt this way when the current President was...
Dealerships Don't Need More People or Vendors
Automotive retail is stuck in a loop. When problems arise, we default to two options: Hire more people. Buy another tool. But neither approach...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....