Commentary
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
Drowning in Demands: 5 Key Ways to Stay Afloat
Written by Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group. Colby is also an Auto Remarketing “Dealers Under 40”...
Are you Managing your Brand? A Perspective on Brand Identity
In the race for technology, electrification, digitization, AI, automation, and more have we lost the core essence of what the brand is? What it...
The Dealership Litigation Hold: Unpacked
These Are A Few Of My Unfavorite Things. (Sing with me here…) “Gossip and taxes and unpleasant divorces, Pulling of wisdom teeth, with...
The Case for Happiness: How Employee Engagement will Improve your Dealership's Bottom Line
In an industry obsessed with customer experience (CX), it is easy to get lost in the excitement of high-tech solutions or zoom in on internal...
H.I. > A.I. - Human Interaction is GREATER than Artificial Intelligence
Yes, a title to get attention. We all have heard so much about how much Artificial intelligence is now being leveraged in almost every industry,...
The Barf Bag - U.S. Patent 7,041,042: And Other Dark Dealership Tales
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
When Corporate Responsibility is Personal
I can carry a conversation about diversity, equity, and inclusion (DEI) like any other executive, and I ensure that our company follows policies that...
