Commentary
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
Hindsight is 2020: Tech Supports These Issues We Didn't Know We Had
We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are...
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days...
Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021
Some of the changes brought about by a worldwide pandemic were felt instantly – business and school closures, public mask wearing, social distancing...
The Power of Dealership and Customer Trust in Automotive Marketing
In the deep dark recesses of black-and-white television, there was a game show hosted by Johnny Carson called "Who Do You Trust?" The show was a...
Your Dealership's Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come...
The Real False-Positive of Selling Cars During a Pandemic
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two...
Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree
Over the past few months, I have had what seems to be a recurring conversation with a variety of people in my circle of influence. Today, while...
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI....
Why Automation Is Like Fine Wine - and the Data Thereto
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances...
What Does Website Downtime Actually Cost Your Dealership?
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social...
Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
If there is a lesson to be learned from the first half of 2020, it's that things can change — fast. The COVID-19 pandemic has left an undeniable...
