Commentary

The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...

With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...

Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...

Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...

If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...

Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...

With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...

Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....