Digital Retailing
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
A Guide to Getting More From Your Digital Retailing Tools
When I joined the automotive industry, the Chevrolet Celebrity was the top-selling car in the U.S. A lot has changed in the intervening 35 years....
The Automotive Retail Shift
The automotive industry on the retail side has been seeing some nice profitable shifts in recent months. Here we are in the hottest-selling part of...
Auto Dealer Digital Strategies that Drive Engaged Shoppers Online
Back in the early 2000s, we marveled at our ability to attract consumer “eyeballs” as they migrated en masse to the web. Banner ads, pop-ups, and...
The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...
Beyond the Shopping Cart: The New Era of Going Digital
The automotive retail industry is changing at the most significant pace in its hundred-year history. COVID-19 has accelerated retail trends in the...
Digital Motors Enables Dealers to Deliver Apple-Like Experience
Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions,...
Digital Retail: 4 Steps for Setting Your Dealership up for Success
Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing...
Mask-less Socialising: What This Means For Your Dealership
There will come a time, sooner than we think at this point, where we'll be living in a post-COVID era. We'll be back at our favorite crowded bars,...
What Will Automotive Retailing Look Like in 2030? A future perspective on the possible & probable scenarios
Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research,...
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days...