Digital Retailing
MaximTrak Announces FLITE ENGAGE, the Online Retail Platform that Supports and Streamlines the Consumer Vehicle-Buying Experience
Wayne, PA — March 22, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced...
eLEND Solutions Builds Out Sales Team With Auto Lending Sales Leaders
Foothill Ranch, CA — March 7, 2018 — eLEND Solutions™, specialists in online and in-store finance and "deal-making" solutions for auto dealers, today...
A Look Back at Automotive Retail in 2017 Reveals the Path Forward for 2018
When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales...
All-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying
Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic...
How E-Contracting Accelerates the Buying Experience
Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...
Mobile Analytics and the Digitally Savvy Auto Consumer
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...
Going Digital Doesn't Mean Giving Up the Personal Touch
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online...
Dealers and the New Art of the Transaction
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...
The Consumer Experience: Get It Right With Human Interaction
It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...
Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Google: Online Car Shopping is Now the Norm
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...