Fixed Ops
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to...
How Automotive Service Pricing Reshaped the Competitive Landscape
This article was written by Joe Gibson, the Executive Vice President of Business Development and Growth at InteliChek Automotive, InteliChek...
How Automotive Service Pricing Reshaped the Competitive Landscape
This article was written by Joe Gibson, the Executive Vice President of Business Development and Growth at InteliChek Automotive, InteliChek...
Balancing Technology and Customer Experience in 2025
Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
Speaking at NADA: A Retrospective
Being invited to speak at NADA was a pivotal moment in my career, a culmination of years spent influencing the auto industry’s approach to managing...
How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...
