Fixed Ops

fixed-operations-marketing-1654105835198.jpeg

Fixed Operations Marketing: The Revolution

I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...

mobile-parts-shopping-1652383261419.jpeg

Mobile Shopping is Impacting Online Parts Sales

For millions of people, shopping online has become the preferred method, especially over the past two years since the start of the pandemic. However,...

inventory-trends-1649966670865.jpeg

Inventory Trends

How long have we been waiting for inventory levels to return to normal? At this point, the ongoing inventory crunch in both new and used cars is just...

supply-chain-and-inventory-challenges-1649776874419.jpeg

Supply Chain Issues and Inventory Challenges For Franchised New Car Dealers

The automotive industry has experienced a variety of challenges since the beginning of the pandemic, and with ongoing supply chain issues impacting...

sustainable-profit-1649357168465.png

Changing the Narrative to Sustainable Profit

I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...

growth-chart-1645815540688.jpeg

Parts eCommerce Fuels Revenue Growth in 2021

Despite the intense economic challenges and supply issues that occurred during 2020 and 2021, dealers selling parts online with an effective...

insured-1630158871175.jpeg

Do You Understand the Components of Your Garage Insurance Policy?

Try this flavor-filled description: “There’s a sense of cornmeal next to sawdust, oily vanilla, and a hint of fresh honey sweetness that entices your...

connected-cars-1630157465952.jpeg

Dealers Will Soon Have More Choices for Connected Car Services

In past articles, I've touched on the many services that dealers can expect from Connected Car technology. Some of these have included vehicle...

effort-results-1629993720477.jpeg

What Dealers Want From Their OEM Programs

Automotive manufacturers create programs for their dealers to improve operations, drive up sales, and increase customer loyalty. But how successful...

car-protection-1629983069110.jpeg

Bubble Wrap: Follow the Logic Filled Road

We have all ordered a product that was shipped to us most likely in a cardboard box. Inside that box, the product we ordered, was probably covered in...

car-parts-1627299395536.jpeg

Connected Car Opportunities in Parts and Service

There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...

car-spares-1625164014428.jpeg

The Power of Return Parts Buyers

You probably know the age-old business adage that it’s cheaper to sell to an existing customer than it is to acquire a new one. In fact, it’s about...

Stay Ahead of the Curve

Get exclusive insights, expert advice, and the latest trends in automotive marketing delivered straight to your inbox.

Join over 10,000 automotive professionals