Fixed Ops
Reaching Your VSC Superfans
It’s official. People love their cars and want to protect them. Not only has demand for new and used vehicles remained strong, a recent research...
Making Profits & Happy Customers in the Service Department
A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...
Service Your Social Reputation
Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...
Service Apps: the Automotive Retail App
Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...
How to Create Your Own Service Revenue
Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...
Improved Service Lines Improve Bottom Lines
Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...
Behold! A Way to Turn Warranty Expirations Into Service Gold
I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...
How to Update Your Auto Body Shop for the Long Haul
Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...
Parts for Profit—What a Dealer Needs to Know
I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...