Retention and Loyalty
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Emotional Intelligence: A Good Dealership Habit To Pick Up
You may have never thought of it this way, but problems at dealerships usually walk through your office door on two (2) legs: Either with customers...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
Are Dealers Ready for “Telematics Right to Repair?”
In the November, 2020 election, voters in the Commonwealth of Massachusetts passed a ballot initiative, Question 1, by an overwhelming margin (75%...
The Saga of the Hdx 27 Gallon Containers and Your Dealership
So, I sold my RV, (please hold your applause) and needed to buy HDX 27 gallon storage containers to keep “my stuff,” which had previously lived in...
The Power of Return Parts Buyers
You probably know the age-old business adage that it’s cheaper to sell to an existing customer than it is to acquire a new one. In fact, it’s about...
With Connectivity, Dealers Can Get More from Courtesy Transportation Programs
Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be...
Interview with Assurant Global Automotive: Customer Experience Tech
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory...
Behavior Prediction Tech Can Improve Stores' Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is...