Data, Technology & Innovation
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
Dealer-Built Technology: DASHBI
"Necessity is the mother of invention" - Plato In order to understand what led to the birth of Dashbi, you need to understand the background of its...
Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...
People in Automotive: Brett Hall
In this episode of People in Automotive, Laurie Halter, DMM Expert Panelist and host of this exciting and human centric series, meets with Brett...
