Data, Technology & Innovation
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from...
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
Exploring Influential and Impactful Automotive Advertising Campaigns (Part Two)
From 2001 on, the auto industry took a new approach for disruptive marketing that aligned with a world that was rapidly changing and evolving....
Exploring Influential and Impactful Automotive Advertising Campaigns
Advertising has come a long way since its humble beginnings. There's no doubt about it – marketing remains an ever-changing landscape: What worked a...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...