Data, Technology & Innovation
The Dealership Data Era (Episode One)
The following has been produced with the help of AI to assist you in navigating the conversation between Adam Dennis, Atul Patel and Steve Schmith....
Are your Vendors also your Partners?
Are you tired of paying for software that nobody uses? Dealerships are loaded with technology that is underutilized. Some of this is due to the...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
H.I. > A.I. - Human Interaction is GREATER than Artificial Intelligence
Yes, a title to get attention. We all have heard so much about how much Artificial intelligence is now being leveraged in almost every industry,...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
Ophelia Floods Auto Industry Inventory
A state of emergency has been declared due to Tropical Storm Ophelia not only in New York, but in New Jersey as well. New York City residents own...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Innovation and Investment in Automotive
An interview between Atul Patel, CEO and Co-founder of Orbee, Bill Carris, President & CEO at Holman Strategic Ventures, and Ron Frey, Principal...
How Artificial Intelligence is Improving the Auto Dealership
A survey done by CDK Global highlights the automotive retail market shift toward Artificial Intelligence (AI). More than half of the survey sample...
