Leadership & People
Mental Toughness Is the Key to Automotive Sales Success
One thing I’ve noticed in my 20 years in sales is that the feeling of self-doubt and insecurity is one of the largest constraints on sales success....
7 Steps to Plan Technological Change Management
Whether you’ve decided it’s time to transform your sales process or adopt a new technology, change management is a process you need to plan...
3 Steps to Comprehensive Compliance Training
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance...
A Sales Coach's Prescription for Increased Performance and Sales
If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...
LotLinx Welcomes Industry Leader Dean Evans as CEO
Previous CMO of Subaru of America and Dealer.com boasts over two decades of strategic marketing experience and a track record of phenomenal...
Subaru of America, Inc. Announces Departure of Chief Marketing Officer Dean Evans
Cherry Hill, N.J., May 2, 2014 — Subaru of America, Inc. today announced the departure of Dean Evans the company’s chief marketing officer. Evans...
Three Things to Expect from Your Digital Marketing Partner
Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...
Who’s Liable for Driverless Car Crashes?
The idea of artificial intelligence is still not yet completely digested by everyone. Or, will it ever be? At least so say most bloggers and...
Avoid Love at First Sight When Hiring Automotive Salespeople
It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...
Professional Networking as a Competitive Advantage for Car Dealers
Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...
Team Building Ideas That Aren't Lame
The terms “team building” and “ice breaker” are enough to strike fear into the hearts of employees everywhere. These activities are usually awkward...
Four Concepts to Grasp in Copyright and Content Marketing
If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...