Marketing & Strategy
Auto Dealership Sales Training for a New Era
Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...
Parts for Profit—What a Dealer Needs to Know
I am writing this article for you, the dealer. It is your money that I am writing about—all the capital you have invested, and the lack of...
What Experience Tells Us About Retention Marketing Costs
The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...
Leverage Your Resources to Overcome Objections
How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a...
Increasing Consumer Traffic
F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...
The Keys To Success For Buy Here, Pay Here Dealers
The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...