Marketing & Strategy

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

Most dealerships are learning the hard way that there is more to success online than simply getting people to “like” you on Facebook. If your...

Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...

Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...

This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...