Marketing & Strategy

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm...

Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use...

If you were born between 1980 and 1994, you might not like what you’re about to read. If you start to read it and your blood begins to boil, at...

Have you heard the news? CSI is cancelled! No, I’m not talking about the popular forensic crime scene TV show. I’m referring to the customer...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...

Is your dealership ready for the rise of mobile devices? If your dealership prides itself on meeting customer needs during in-store visits, make...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...