Marketing & Strategy

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

A lot has changed in the auto dealership industry in the last few decades, but one fact is still true: the service department can and should be one...

Do you focus all of your attention on the sales department and forget about the department that has the most transactions every day? Your service...

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...

As the internet has grown over the last decades from simple static websites that were little more than online brochures to become an integral part of...

John LeFriec, general manager of Spokane Subaru, shares with Ken Wright how he amassed over 250 reviews in just a few short months, helping Spokane...

The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...

For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...

With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...