Marketing & Strategy
Mobile Marketing Drives More Calls to the Dealership
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...
Bad Credit Auto Loan Helps Auto Dealerships Boost Sales
To increase automotive sales, the dealers require opportunities. Only the marketing team can provide opportunities by attracting maximum new...
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
dealership websites should stop chatting and start communicating
New Behavioral Analytics Technology Finally Make Relevant Website Communications Possible In the last couple of years, chat for dealership websites...
Every Dealership Should Have a Video Marketing Campaign
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...