Marketing & Strategy
Use CRM Training to Build a Staff of Winners
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...
The Dealer's Dilemma: Spend or Invest?
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....
Why You Should Get to Know the Truck Accessories Market
Whether buying new or used, today’s customers accessorize their truck or SUV with aftermarket wheels and tires. It is the No. 1 way to personalize a...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
4 Reasons to Update Your Dealership's Communication Tools
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...
7 Features You Need in Your CRM Software
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient — and that positively...
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
How to Build a Killer Social Media Strategy for Your Dealership
Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...
A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
How to Get Your Share of the CPO Jackpot
While your OEMs move their off-lease inventory to you to be retailed as certified pre-owned (CPO) models, be sure your F&I office is prepared to...