Marketing & Strategy
3 Ways to Use Technology to Improve Your Sales Incentive Programs
The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
How to Build a Killer Social Media Strategy for Your Dealership
Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...
A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
How to Get Your Share of the CPO Jackpot
While your OEMs move their off-lease inventory to you to be retailed as certified pre-owned (CPO) models, be sure your F&I office is prepared to...
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...
How Do You Stack Up Against Your F&I Competition?
When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help...
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
Car Dealers: 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...