Marketing & Strategy
3 Steps to Achieve Profitability in 2018
Do you ever wish you had a key to unlock some of the great mysteries of the world? Is there a believable explanation for the five-ton statues that...
Fuel Your Digital Marketing With Seasonal Data About Consumers
Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...
Make Local Search a Priority in Your Marketing Strategy
According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...
How You Can Generate Synergy Between Sales and Service
In your dealership, who is engaging your customers and representing your brand? Is it the sales staff on the showroom floor? The receptionist? The...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...
Spireon Adds New Monitoring and Workflow Features to GoldStar to Reduce Costs and Complexity in Vehicle Finance
Irvine, CA — December 13, 2017 — Spireon Inc., a leader in connected vehicle intelligence solutions, today announced the latest enhancements to...
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...
How to Leverage Geofencing to Boost Conquest Sales
Achieving vehicle sales and service goals is becoming increasingly difficult. Your current customers may be looking at other options, while those...
Why Lead Attribution Matters in a Crowded Digital World
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...
Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Dealers and Manufacturers
Chicago — December 5, 2017 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships,...
RouteOne Expands E-Contracting Finance Sources List With the Addition of Exeter Finance
Farmington Hills, MI — December 1, 2017 — RouteOne announces that Exeter Finance is now an available eContracting finance source for dealers...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...