Marketing & Strategy
5 Signs Your Dealership Is Leaking Customer Retention
A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...
Service: Now Is the Time for Dealers to Get Serious
Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
Why Mobile Marketing Is a Must in the Service Department
Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...
Use CRM Training to Build a Staff of Winners
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...
The Dealer's Dilemma: Spend or Invest?
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....
Why You Should Get to Know the Truck Accessories Market
Whether buying new or used, today’s customers accessorize their truck or SUV with aftermarket wheels and tires. It is the No. 1 way to personalize a...
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...
4 Reasons to Update Your Dealership's Communication Tools
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact...
7 Features You Need in Your CRM Software
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient — and that positively...