Marketing & Strategy

There are only a handful of ways consumers will contact your dealership, and picking up the phone is at the top of a list. Though call volume took a...

While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...

Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more...

Have you given thought lately about how the technological paradigm shift taking place in the automotive world might change your F&I processes? The...

The popularity of certified pre-owned (CPO) vehicles is at an all-time high, with 2014 marking the fourth consecutive year of sales growth. And the...

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Stan Sher

• Jul 30, 2014