Marketing & Strategy
AutoLoop Teams Up With Hyundai to Offer the Ultimate Service Lane Solution for the Hyundai Service Lane Technology Program
Clearwater, FL — February 9, 2018 — AutoLoop, LLC, the leading provider of automotive dealer service, sales, and marketing solutions, announced...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
Maintain Your Service Department's Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with...
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
How Artificial Intelligence Is Helping Flip the Script in Automotive
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...
Will Technology Bridge the Auto Financing Process Gaps?
In the past year, IBM put out annual predictions for technology trends over the next five years. Among them were things such as superhuman vision via...
How Personalized Marketing Tailors the Experience to the Consumer
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...
Digital Marketing: Don't Count Your Clicks Before They Hatch
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...
A 10-Step Customer Retention Primer
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...
Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...