Marketing & Strategy
What the Real Estate Industry Can Teach Dealers About Social Media
Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...
RouteOne and MaximTrak Streamline the F&I Process With a Single, Digital Signing Ceremony
RouteOne and MaximTrak deliver a streamlined process to enhance the consumer experience with the ability to include MaximTrak aftermarket documents...
myKaarma Launches SmartAssist AI Technology for Dealership Service Departments
Long Beach, CA — March 13, 2018 — myKaarma, software that helps dealerships communicate better with their customers at every stage of the service...
Buerkle Honda Saves Big By Optimizing Lead Providers With Help From FrogData
San Francisco — March 12, 2018 — Frustrated with managing multiple third-party lead providers that promised high ROI but did little to prove results,...
5 Outbound Call Campaigns That Get Results
Outbound call campaigns are highly effective for motivating customers to take action. Sometimes nothing beats the sound of a real human voice that’s...
Toyota, Subaru, Honda Score Highest Brand Loyalty, Edmunds Report Reveals
Santa Monica, CA — March 6, 2018 — Automakers that leverage emotional design, offer a wide array of SUVs, and have a solid history of reliability...
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...
dealerTEL Launches Communication Platform, Bringing 100% Capture Rate to Inbound and Outbound Calls
March 5, 2018 — dealerTEL, the only automotive technology provider that offers a 100% capture rate of inbound and outbound calls, today announced the...
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...