Industry News
Knew or Should Have Known: Why Legal Claims Are Rooted in What Dealers Fail to Prevent
You knew. You absolutely did. And if you claim you didn’t know, then you should have known. That’s what they’ll claim and that will be the message...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity
I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...
Don't Be An Eager Beaver: The Changing Regulatory Landscape
You don’t want to be an eager beaver. When it comes to compliance, you definitely don’t want to be an eager beaver. “WHAT?” you say? I’m not...
Sustainable Social Selling Strategies to Avoid Burnout: Part Two
Mastering social selling isn’t just about posting content—it’s about building meaningful relationships and leveraging the right platforms for...
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Balancing Technology and Customer Experience in 2025
Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Streaming Audio Advertising: A Game-Changer for Local Auto Dealers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car...
