Industry News
Essential Social Media Policies to Keep Dealers Out of Hot Water
Throughout my career in dealership management, I have focused on implementing effective systems, processes, and policies to streamline operations and...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...
Five Ways AI Will Disrupt Car Dealerships in 2025
The automotive retail landscape is on the brink of a seismic shift, driven largely by artificial intelligence technologies that are reshaping how we...
Run With Bad News, Walk With Good News
This is how I run my life as a business owner, a parent, a husband, a friend, a colleague, a consultant, a brother, a son… Well, you get the picture....
Beyond Chatbots Lies The True AI Revolution Coming to Auto Dealers
The automotive retail landscape faces a critical inflection point. While dealers rush to adopt AI tools, industry data shows most implementations...
Your Brand, Your Voice: Navigating Social Media for Professional Success
Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...
The Art of Positioning
If you have attended an automotive marketing conference in the last 3 years or follow automotive marketing companies or influencers on social media,...
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
