Industry News

Car Dealers: The Hispanic Market Is Still Waiting to Be Engaged
I was a guest on Paul Meyer’s Sunday Night Live last month. It was a lively talk covering a lot of facts on Hispanic marketing and the immense...

Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...

Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)
Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...

The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...

Owl Chores
My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...

Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...

Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...

The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...

I AM MARKETING | Kirsten Von Busch
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...

I AM MARKETING | Carolina Pereira
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...

From Vendor to Partner: Insights from Behind the Desk
Written by John Vincent, Director of Business Development at Apex Automotive. Also known as the "Director of Everything +1," John is a multi-talented...

How Can Birds See When They Are Flying And It’s Raining?
Am I the only one who thinks of these things? Seriously. Ever wonder? Well, I did. According to www.ornithology.com “birds have a third eyelid, a...