Industry News
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...
Five Ways AI Will Disrupt Car Dealerships in 2025
The automotive retail landscape is on the brink of a seismic shift, driven largely by artificial intelligence technologies that are reshaping how we...
Run With Bad News, Walk With Good News
This is how I run my life as a business owner, a parent, a husband, a friend, a colleague, a consultant, a brother, a son… Well, you get the picture....
Beyond Chatbots Lies The True AI Revolution Coming to Auto Dealers
The automotive retail landscape faces a critical inflection point. While dealers rush to adopt AI tools, industry data shows most implementations...
Your Brand, Your Voice: Navigating Social Media for Professional Success
Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...
The Art of Positioning
If you have attended an automotive marketing conference in the last 3 years or follow automotive marketing companies or influencers on social media,...
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
A Comprehensive Guide to Unlocking the Full Power of CDP Reporting
Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
How Volume Automotive Dealers Can Create Ultra-luxury Customer Experiences
Creating personalized customer experiences is fundamentally about tapping into humans' innate need for love, belonging, esteem, and...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
