Industry News
From Vendor to Partner: Insights from Behind the Desk
Written by John Vincent, Director of Business Development at Apex Automotive. Also known as the "Director of Everything +1," John is a multi-talented...
How Can Birds See When They Are Flying And It’s Raining?
Am I the only one who thinks of these things? Seriously. Ever wonder? Well, I did. According to www.ornithology.com “birds have a third eyelid, a...
I AM MARKETING | Laurie Kelley
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
I AM MARKETING | Jordan Cox
The fourth episode of "I AM MARKETING" by Dealer Marketing Magazine features Jordan Cox, Head of Community at Automotive State of the Union (ASOTU)....
I AM MARKETING | Alex Sanchez
The third episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Alex Sanchez, Marketing Director at Bean Automotive Group....
Marketing Alignment & What I Wish the Auto Industry Knew
Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....
I AM MARKETING | Noe Longoria
The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....
I AM MARKETING | George Nenni
The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...
Compliance in Motion: Lessons from Seismic Activity to Shampoo Bottles
There's a natural order to the universe. For example, we don't float off the earth because of gravity. There will always be the story of the birds...
Navigating Tier 3 Marketing: Insights from Industry Leaders
Ed Steenman runs a full-service boutique digital advertising agency that creates highly successful digital and traditional marketing campaigns for...
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...