Industry News

Meet Steven Adragna, President of Global Auto Staffing
Half Moon Bay, a small coastal town south of San Francisco is where it all began. With a population of around 8000, Steven Adragna spent his time...

How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...

Is Your Dealership Ready to Market the Latest Technologies On Display at CES 2024?
Even though sales have slowed a bit recently, electric vehicles (EVs) continue to be poised for growth in the coming years. There were a handful of...

TEXAS V VROOM: A Failed Brand Promise
90125. No, it’s not a zip code. And, it’s not a television show. It was an album released by the prog-rock band Yes in November, 1983....

Meet Jennifer Sanford, Marketing Executive and Founder of Sanford Marketing Group
As a little girl, Jennifer traveled a lot. The daughter of a United States Naval officer, she spent time living abroad in Panama and took to...

Parts Shipping: Increase Customer Satisfaction and Loyalty
Maintaining a great customer experience is every dealership’s top priority, whether they are in-store or online customers. Customer satisfaction in...

Talent into Automotive: How JM Family is Investing in Early Talent
Dealer Marketing Magazine is honoring the people and companies in the automotive industry that actively work to drive talent into automotive....