Industry News
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
Innovation and Investment in Automotive
An interview between Atul Patel, CEO and Co-founder of Orbee, Bill Carris, President & CEO at Holman Strategic Ventures, and Ron Frey, Principal...
Mile One: Ed Roberts on Leadership
Ed Roberts offered to sign all pre-orders of his new book, "Mile One, an Endless Journey to Effective Leadership." He had no idea that he would...