Industry News
The Barf Bag - U.S. Patent 7,041,042: And Other Dark Dealership Tales
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
Identify Areas for Improvement in Parts Operations
In today's rapidly evolving automotive industry, the role of a parts manager in a dealership is more critical than ever. It's a continual journey...
Clean Sheet Day and the Three Fs
Raise your hand if you love clean sheet day! ✋🏻 Please allow me to state this clearly: I. Love. Clean. Sheets. Who doesn’t love sliding into buttery,...
Ophelia Floods Auto Industry Inventory
A state of emergency has been declared due to Tropical Storm Ophelia not only in New York, but in New Jersey as well. New York City residents own...
5 Signs Your Parts Department Needs Help
The efficiency of a parts department is critical for overall business success. To achieve this, there’s a need for a transformation that can lead to...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...