Industry News
Meet Kaylee Felio
Sales and Marketing Director of Parts Edge Growing up, my dad was a carpenter and worked in construction, and my mom would occasionally work jobs to...
Meet Jacci Grillo-Noto
Director of Sales Northeast Kelley Blue Book ICO at Cox Automotive Inc. Jacci is a self-described "girly-girl" and the idea of not having running...
People in Automotive: Arnold Gacita Sr
– Founder of Petra Automotive Products! I am so thrilled to debut my new feature in Dealer Marketing Magazine where I get the honor of introducing...
Meet Adam Dennis
Adam Dennis grew up in Rhode Island and described himself as “a relatively athletic geek”. He played football and track and field, but also loved...
The 4 Must-Haves for Any Company Rebrand
Your company’s story and messaging are the core of everything: it’s how you market, how you sell, and how you retain loyal customers. The story is...
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Meet Owen Moon
CEO of FIXED OPS DIGITAL Owen grew up in a small town, "just 14,000 people," he shares. He went to college in his hometown. "My focus in college...
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Meet Steve Schmith
Director of Automotive Strategy, Acxiom Steve Schmith was paying his way through college working at Olive Garden when he met a girl. "I had been...
Dealership Risk
If you are a dealer, when you get up and place your feet on the floor in the morning, you put your assets on the line, expecting a return or profit....
Meet Ibrahim Mesbah
Originally from Egypt, Ibrahim’s family moved to Zambia when he was six months old. He attended a British international school and grew up in a...
Why You Should Be Concerned About Regulatory Oversight: How Regulators Do What They Do
For this month, something new. I’ve written this article so you can copy it and have each employee at the dealership sign it. Having written employee...