Industry News

Meet Terry Lancaster
Marketing Strategist, Trainer, Content Creator at How to Sell More Cars Picture this: It’s the 1970s, and I’m a young kid sitting in my grandfather’s...

Meet John Sternal
Partner, Director of PR & Social Media, Merit Mile Growing up in Connecticut, I experienced an atypical childhood due to losing my biological mother...

Meet Sarah Vantine
Vice President of Sales at Quantum5 Growing up, I had two very high-achieving parents who instilled self-sufficient resilience. They helped shape my...

Meet Fleming Ford
President, Culture Ignited & DEI Champions Council for Retail Automotive; Director I would go back to my parents as the beginning of my journey. In...

CXAUTO2023 Speaker Spotlight: Lee Ann Gehrs
I’ve been with Holman for 17 years now, and it is the organization with which I’ve spent the vast majority of my career. The leadership and employees...

Meet Ed Steenman
Owner, Steenman Associates Growing up in Hawaii, I had the unique opportunity to intern at a local radio station at just 14 years old; I was the...

CXAUTO2023 Speaker Spotlight: Kevin Frye, Jeff Wyler Automotive Family
Like many people in the automotive industry, I fell into my position. My wife and I had a chain of five eBay stores where we helped customers sell...

CXAUTO2023 Speaker Spotlight: William Camastro, Gold Coast Cadillac
I grew up in the Bronx, in a lower middle-class family with nine siblings. My dad worked for the city of New York, a very blue-collar job but...

CXAUTO2023 Speaker Spotlight: Ali Fawaz, Dealers United
I grew up in the shadows of the Ford World Headquarters. My family has been entrenched in the automotive industry for many years. My father worked...

3 Years of Hispanic Car Buying Preferences Trends
In my last article, I touched on a few trends that we are starting to see after 3 years of doing our Hispanic Car Buying Preferences surveys. This...

26 Motivators and the GLBA
More than thirty (30) years ago, I made a list of what motivates people. (I’m not sure why I was motivated to make the motivation list though.) I...

Upcoming Recession? Embrace This Overlooked Profit Center!
There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a...