Industry News
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of...
Third Party Digital Retailers are Driving Leads in the 2022 Auto Industry Climate
In early 2020, no one could have imagined what the next two years would hold for the world- or the automobile industry. Through the shut downs of the...
Bucket Filler or Bucket Dipper?
There are two types of people in life. Bucket dippers and bucket fillers. People that invest into others and pour their time, effort & energy into...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
Building Summits: Creating value through Networks
We sat down with Pam Walter, the VP of Business Development for Thought Leadership Summits, the producer of CXAUTO Summit Series and Founder of...
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...
eCommerce Has Permanently Disrupted the Way New Car Dealers Sell OEM Parts
Over the past two decades, retail has drastically changed with the rise in eCommerce. Compared to other sectors, the automotive industry has been...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
The Biggest Disruption of All: The Quiet
When we think about disruption, we think loud, rowdy, and bumpy. But in reality, it’s the dealerships that can mitigate the noise who are making the...
Everywhere I look, I see automotive
Steve Schmith is the director of automotive industry strategy at Acxiom. He has spent nearly all of his 25 years of professional experience working...
Seeking and Creating Environments that Honor People: How Sarah Vantine is changing the BDC
In preparation for our meeting with Sarah Vantine of Quantum5, we spent time researching the company and reviewing her profile. Anything but ordinary...