Industry News
Connected Car Helps Drive Automotive Retail Consolidation
It’s no secret that significant consolidation of automotive retail is underway. Every week, Automotive News reports additional acquisitions by the...
No Third-Party Cookie Data? How Dealers Can Leverage Marketing
Third-party cookies have slowly phased out of the internet for years with stricter privacy regulations taking effect in Europe and several different...
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
Automotive Marketing Evolution: Interview with Bob Ruth Ford
Over the last decade we have seen so many changes in automotive marketing. The evolution of social media has changed the marketing landscape. With...
How Dealers Should Handle COVID (Co-author Kristina Vaquera)
Another article about COVID-19? Ugh! Snap! And oh, my! Employers everywhere are tired with having to handle this additional burden to running their...
An Excellent Customer Experience Needs the Human Element
Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long...
Be the Ultimate Pro at Effectiveness: Ready - Set - Poised for Success
Maybe it’s a strange-type A-Virgo-slightly OCD-anal retentive personality trait that I have or perhaps I’m just an old soul who is hard to explain....
Why Your Team Should Be Part of Your Marketing Strategy
We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams,...
Embrace Change as a Leader for Your Dealership to Thrive
If we have learned anything during the pandemic, it’s time we get comfortable with being uncomfortable! The good news is leaders that embrace and...
Digital Transformation in the Automotive Industry
Technology touches every part of our lives. From the Alexa alarm that wakes you up to the UberEats app that brings you lunch, technology has...
Do You Understand the Components of Your Garage Insurance Policy?
Try this flavor-filled description: “There’s a sense of cornmeal next to sawdust, oily vanilla, and a hint of fresh honey sweetness that entices your...