Industry News
How Marketing and Accounting Play Powerfully as a Team
Within my own career journey, I worked at a high-line auto group based out of the New York Market. Originally when I took the role, the group had an...
Dealer Marketing: Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
How To Create More Efficiency In Your Advertising Strategy
While a showroom may be full of shoppers and potential leads, dealers shouldn’t cast their advertising to the side. The market for consumers is ever...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Emotional Intelligence: A Good Dealership Habit To Pick Up
You may have never thought of it this way, but problems at dealerships usually walk through your office door on two (2) legs: Either with customers...
Connecting & Collaborating to Grow to Boost Your Dealership
By now we have become all too familiar with the realities of limited inventory, looking for alternative ways to help customers and create profit can...
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...
Connected Car Helps Drive Automotive Retail Consolidation
It’s no secret that significant consolidation of automotive retail is underway. Every week, Automotive News reports additional acquisitions by the...
No Third-Party Cookie Data? How Dealers Can Leverage Marketing
Third-party cookies have slowly phased out of the internet for years with stricter privacy regulations taking effect in Europe and several different...
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
Automotive Marketing Evolution: Interview with Bob Ruth Ford
Over the last decade we have seen so many changes in automotive marketing. The evolution of social media has changed the marketing landscape. With...