Industry News
Why Diversity, Equity and Inclusion are Key to Dealership Success
Like many industries, the automotive industry has seen an increased—and much needed—focus on diversity in recent years. Why much needed? Consider...
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...
A Revealing Look At Dealership Homepage Banners
The emphasis many dealers place on creating homepage banners is a glaring example of the industry’s failure to communicate changing consumer...
Connected Car Opportunities in Parts and Service
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Auto Dealers: What’s Your Total Cost of Risk (TCOR)?
Financial statements track how you are doing financially every month. Consider measuring and benchmarking TCOR as a part of your ongoing financial...
Is it Time to Make the Entrepreneurial Leap?
The last year and a half has been one of the immense transitions and has left many of us asking if we’re in the right place and if what we’re doing...
2021: Will Your Car Dealership Go From Success to Hot Mess?
I’m not one to sugarcoat a crisis, but the pandemic has created at least one happy consequence for car dealers — vehicle shortages. With people...
The Automotive Retail Shift
The automotive industry on the retail side has been seeing some nice profitable shifts in recent months. Here we are in the hottest-selling part of...
Embracing Change As a Leader - Get Comfortable With Being Uncomfortable
Leaders who embrace change have a dynamic team with a stronger and healthier culture, whereas dealerships that aren’t open to change tend to BE...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...
Auto Dealer Digital Strategies that Drive Engaged Shoppers Online
Back in the early 2000s, we marveled at our ability to attract consumer “eyeballs” as they migrated en masse to the web. Banner ads, pop-ups, and...