Industry News
The Power of Return Parts Buyers
You probably know the age-old business adage that it’s cheaper to sell to an existing customer than it is to acquire a new one. In fact, it’s about...
Risk Avoidance – Ignored
Are you too busy selling cars to pay attention to the myriad number of lurking problems and issues that you haven’t had time to address? You would...
Cultivating a Winning Sales Team
When your dealership hits its sales goals, profitability and morale run high. Life at your dealership is energized, employees are engaged and looking...
Using Data to Connect on-Line and in-Person Car Shopping
There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping,...
One Size Does Not Fit All: The Importance of VIN-level Targeting
It’s always exciting when you purchase a one-size-fits-all shirt: it serves many purposes, anyone in your family can sport it, and you don’t have to...
The Coming Wave of the Electric Vehicles and the Impact on Auto Retail
We have all read and heard the recent headlines around the auto industry. Electric, electric, electric. It is coming fast and furious! Depending...
Have You “Lost Interest” in the Cash Deal?
After a recent F&I Master’s class, I came back to the dealership better, stronger, and faster than before. That class taught me about having a...
8 Management Techniques to Maximize Employee Engagement
Employee engagement is a critical issue for most dealerships. Engagement is the level of involvement, enthusiasm and commitment and employee feels...
Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in...
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4...
Dealer Risk Mitigation: Expectations & The Fountain of Youth
My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got...
The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...