Industry News
Let The Government Be Your Customer Service Department!
Three super-large dealership groups are trying it! Here’s how it’s going for them so far… Carvana lost the ability to transact in Illinois...
Fixed Operations Marketing: The Revolution
I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...
Disruption is the New Normal
Disruption. One of the buzz words lately over-used and misunderstood. The standard business definition is “radical change to an existing industry or...
Communication Has Changed: A Conversation with Joe Shaker
How do you interview someone who is truly an industry heavyweight, a Massachusetts Dealer of the Year, the CEO of a Tech Company, and who has been...
How to Sell More Cars When You Don’t Have Enough Cars To Sell
Talk about disruption! 5 years ago I wrote an article here in Dealer Marketing proclaiming that the car business as we had known it was long dead,...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Curing your COVID Hangover
If you ordered a new vehicle and were told it could take a few weeks to come in, and all you had to do was leave a deposit and wait, you’d be pretty...
Mobile Shopping is Impacting Online Parts Sales
For millions of people, shopping online has become the preferred method, especially over the past two years since the start of the pandemic. However,...
How Combining Agile Thinking and Acknowledging the Individualism of the Customer is Disrupting Auto Finance
In the post-pandemic world, the, in some ways forced, adoption of digital has had resounding effects on the purchasing process. The pandemic created...
Connected Television Represents A Great Disruptive Opportunity for Dealers
It is estimated that 39% of adults are watching video on a CTV device on a daily basis. This is up from 31% back in 2019 according to data from...
Six (6) Perspectives On The New GLB Safeguard Regulations
The new Gramm Leach Bliley Act (GLBA) regulations aren’t going away and become effective on December 9, 2022. You don’t have to agree, but you do...
A Career of Disruption
Please allow me to introduce myself. My name is Owen Moon, CEO of FIXED OPS DIGITAL and a new Expert Panel Contributor for Dealer Marketing...
