Industry News
The Year of the Teenager
The Multi-Point Inspection Podcast hosted four of our Dealer Marketing Magazine Experts to discuss whether Fixed Operations is ready for the teenage...
Omne Trium Perfectum: 3 Dealership Policy Foundations
And today, a message in Latin about “threes.” Omne trium perfectum conveys “everything that comes in threes is perfect.” In other words,...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
H.I. > A.I. - Human Interaction is GREATER than Artificial Intelligence
Yes, a title to get attention. We all have heard so much about how much Artificial intelligence is now being leveraged in almost every industry,...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
The Barf Bag - U.S. Patent 7,041,042: And Other Dark Dealership Tales
Recently, I was traveling on Something-or-other Airlines, (as I often do), and noticed the barf bag in my seat pocket was patented. It was...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
Identify Areas for Improvement in Parts Operations
In today's rapidly evolving automotive industry, the role of a parts manager in a dealership is more critical than ever. It's a continual journey...
