Industry News
TEXAS V VROOM: A Failed Brand Promise
90125. No, it’s not a zip code. And, it’s not a television show. It was an album released by the prog-rock band Yes in November, 1983....
Meet Jennifer Sanford, Marketing Executive and Founder of Sanford Marketing Group
As a little girl, Jennifer traveled a lot. The daughter of a United States Naval officer, she spent time living abroad in Panama and took to...
Parts Shipping: Increase Customer Satisfaction and Loyalty
Maintaining a great customer experience is every dealership’s top priority, whether they are in-store or online customers. Customer satisfaction in...
Talent into Automotive: How JM Family is Investing in Early Talent
Dealer Marketing Magazine is honoring the people and companies in the automotive industry that actively work to drive talent into automotive....
The Year of the Teenager
The Multi-Point Inspection Podcast hosted four of our Dealer Marketing Magazine Experts to discuss whether Fixed Operations is ready for the teenage...
Omne Trium Perfectum: 3 Dealership Policy Foundations
And today, a message in Latin about “threes.” Omne trium perfectum conveys “everything that comes in threes is perfect.” In other words,...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
