Industry News
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Balancing Technology and Customer Experience in 2025
Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Streaming Audio Advertising: A Game-Changer for Local Auto Dealers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car...
Where AI is Getting it Wrong for Car Dealerships
Every evolution comes with its own challenges. Why would AI adoption be any different? While the potential of AI is undeniably exciting, many...
Stuff In The Medicine Cabinet
When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...
Essential Social Media Policies to Keep Dealers Out of Hot Water
Throughout my career in dealership management, I have focused on implementing effective systems, processes, and policies to streamline operations and...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...