Industry News

Balancing Technology and Customer Experience in 2025

Balancing Technology and Customer Experience in 2025

Your Service advisors are drowning in technology. They juggle multiple systems, switching between DMS screens, inspection tools, messaging platforms,...

What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?

What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?

Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...

Streaming Audio Advertising_ A Game-Changer for Local Auto Dealers

Streaming Audio Advertising: A Game-Changer for Local Auto Dealers

As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car...

Where AI is Getting it Wrong for Car Dealerships

Where AI is Getting it Wrong for Car Dealerships

Every evolution comes with its own challenges. Why would AI adoption be any different? While the potential of AI is undeniably exciting, many...

Stuff in the medicine cabinet

Stuff In The Medicine Cabinet

When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...

Essential Social Media Policies to Keep Dealers Out of Hot Water

Essential Social Media Policies to Keep Dealers Out of Hot Water

Throughout my career in dealership management, I have focused on implementing effective systems, processes, and policies to streamline operations and...

Beyond Tariffs How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...

AI Data is Tomorrow's Rocket Fuel

AI in Auto: Transforming Data into Dollars

In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...

The Dealership Pricing Myth

Perception vs. Reality: The Fixed Ops Pricing Myth

This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...

10 Skills Every Dealership Marketer Needs in 2025

10 Skills Every Dealership Marketer Needs in 2025

The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...

So Which Gum Goes with Cabernet

So, Which Gum Goes with Cabernet

So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...

Five Ways AI Will Disrupt Car Dealerships in 2025

Five Ways AI Will Disrupt Car Dealerships in 2025

The automotive retail landscape is on the brink of a seismic shift, driven largely by artificial intelligence technologies that are reshaping how we...

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