Industry News
How To Handle A Customer Dispute Like a Pro: Part 1
"The only difference between an ordeal and an adventure is your attitude," states the recent, popular internet meme I encountered, and I agree....
Talent Wanted: A Basic Review & Primer for Marketing Roles in a Dealership
I started my journey with the auto industry in early 2009 in a position of business development for an automotive tech company. At that time, I knew...
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021
Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry's worst annual declines since at...
Auto Retailers: Customer Experience Needs to Be Your Differentiator
Tom Knighton said it best, Customer Experience - the term is everywhere in business and even in society now. As with many business practice...
3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
If we have been connected for some time on LinkedIn, you will have observed a big change in my posting activities. I've been a LinkedIn member since...
Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory...
Creating the Ultimate Dealership Customer Experience
I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I...
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates...
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of...
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...
How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships...