Industry News
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant,...
Don't You Agree? Fundamental Questions Answered Regarding Dealership Compliance
"I don't have to agree, but I do have to comply," said an old employee and friend of mine named "Hank." He said it with a wry smile whenever he...
Everybody is Your Friend, You Just Haven't Met Them Yet
I was leaving my building in downtown Denver, heading to the dealership in Boulder this morning and I was thinking to myself how grateful I am to...
Whose Task Is It Anyway: Dividing Labor to Save the Future
Since the industrial revolution, the clock has been ticking on human labor. As luck would have it, as jobs were eliminated, more jobs were created to...
What Will Automotive Retailing Look Like in 2030? A future perspective on the possible & probable scenarios
Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research,...
Your Plan B in the Middle of a Rising Tide
Contrary to popular belief, our industry did not crash and burn during the depths of the pandemic recession. As an industry, we found new ways to...
Survey Reveals Car Repair Trends During the Pandemic
COVID-19 has disrupted how consumers interact with businesses in several industries, and auto dealerships are no exception. The industry has had to...
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
Sierra Toyota Recognized for Community Actions
Sierra Toyota in Sierra Vista, AZ is a small market Toyota dealership, and the leadership team understands the value of providing an exceptional...