Industry News
Lead Provider Awards 2018 Winners
Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for...
AutoRaptor Introduces Automatic Appointment Reminders to Enhance Automotive CRM Software
Providence, RI — September 25, 2018 — AutoRaptor recently rolled out Appointment Automation that allows dealerships to automatically send out...
Automotive Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
New York, NY — September 22, 2018 — Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store...
Interview: James Binkley, Founder of Binary Automotive Solutions
In 2005, James Binkley founded Texas-based Binary Automotive Solutions after gathering knowledge and experience from 25 years of jobs both in and out...
Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform
Cumming, GA — September 19, 2018 — Client Command, an automotive marketing technology company focused on engaging Active Shoppers™, today announced...
Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups
Irvine, CA — September 18, 2018 — Spireon, the vehicle intelligence company, is adding several enhancements to its Kahu connected car solution,...
Dealer Workshop by Lotpop Invites Inventory Managers to Celebrate While Sharpening Their Buying, Pricing, and Merchandising Skills
Olathe, KS — September 17, 2018 — To celebrate five successful years serving the online and on-the-lot inventory management needs of franchised and...
Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
It’s a reality of retail that at some point in the year, every seller will have an outdated or slow-moving product. For auto dealers, that inventory...
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today...
Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates
Los Angeles — September 12, 2018 — RelayCars, the virtual reality automotive experience that puts users in the driver’s seat of thousands of...
Affinitiv Completes Acquisition to Create a Full-Service Automotive Marketing Platform
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry-leading...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....