Industry News
Generations Digital Celebrates 1st Anniversary, Saving Clients From $3,000-$8,000 in Wasted Digital Ad Spend Monthly
Middletown, OH — August 21, 2018 — Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni,...
How Call Analytics Help Dealers Transform the Customer Experience
The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can...
Automotive Grade Linux Extends Global Reach With Six New Members
San Francisco — August 16, 2018 — Automotive Grade Linux (AGL), a collaborative cross-industry effort developing an open platform for the connected...
Interview: Ben Brigham, Father of Automotive Retail AI
Ben Brigham, founder of Conversica, brought the power of artificial intelligence (AI) into the world of automotive retail. He is a true industry...
Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...
Lou Fusz Automotive Network Gives Members Access to Thousands of Vehicles With Fusz Select, a New Monthly Subscription Service
St. Louis — August 14, 2018 /PRNewswire/ — Lou Fusz is bringing the first-ever vehicle subscription service to St. Louis with their Fusz Select...
Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising
Livonia, MI — August 14, 2018 — Valassis, a leader in activating consumers through intelligent media delivery, today released new research...
J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
New York — August 13, 2018 — Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement...
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are...
Vehicles Nearly Two Times More Likely to Sell With Title, According to Dealertrack
North Hills, NY — August 9, 2018 — Long-standing proprietary research1 shows vehicles holding a title are nearly two times more likely to sell off...
Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer...
Digitally Reactive Direct Mail Takes Retargeting to the Next Level
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...