Industry News
3 Steps to Comprehensive Compliance Training
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
How Do You Stack Up Against Your F&I Competition?
When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help...
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
3 Ways to Create Better-Performing Print Ads
Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...
Car Dealers: 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...
5 Steps to Convert Phone Calls Into Appointments and Sales
There are only a handful of ways consumers will contact your dealership, and picking up the phone is at the top of a list. Though call volume took a...
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...
7 Steps to Get Millennials Into Your Dealership
Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...
How to Prevent Identity Theft Scams at Your Dealership
Dealers often ask us how they should respond to people requesting information about why the dealership ran their credit. The nature of these requests...