Industry News

The popularity of certified pre-owned (CPO) vehicles is at an all-time high, with 2014 marking the fourth consecutive year of sales growth. And the...

For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers...

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...

Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing....

For my automotive sales article this month, I thought that taking a little quiz might make for a nice 10-minute or so break from the routine. As...

In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...

If a doctor prescribed medications after glancing at a patient’s chart, she’d get sued for malpractice. It’s understood that the chart doesn’t have...

In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...

The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a...

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the...

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

Stan Sher

• Jul 30, 2014

The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...