Industry News
The Secret to F&I Product Penetration—A Customer Loyalty Program?
Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...
How Mobile and Millennials Are Transforming the Vehicle Purchase Process
Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...
Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Using Online Channels to Market to Millennials
Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...
Mobile Marketing Drives More Calls to the Dealership
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
The Best of NADA 2014
The 2014 National Automobile Dealers Association Convention is in the history books. Fortunately my new comfortable shoes held up through all the...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...