Industry News

It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...

Whether you’ve decided it’s time to transform your sales process or adopt a new technology, change management is a process you need to plan...

While your OEMs move their off-lease inventory to you to be retailed as certified pre-owned (CPO) models, be sure your F&I office is prepared to...

The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...

Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance...

Max Zanan

• Jul 28, 2016

The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...

Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...

When sports teams take the field, commentators review their attributes, experience, and records. And although all players are unique, one cannot help...

The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...

All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...

Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...