Industry News

With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...

Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...

Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...

"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...

When it comes to video there are a lot of different questions dealers need answered, so we got in touch with online video and video search engine...

I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...

In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...

For this month’s video marketing profile, I interviewed Scott Toland, president of The Toland Group, whose automotive marketing career started back...

Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...

Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...

If you know anything about search engine optimization, you know that the laws of the land change frequently. While the big picture things usually...

IRVINE, CA, November 4, 2013 – Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...