Industry News
The Best of NADA 2014
The 2014 National Automobile Dealers Association Convention is in the history books. Fortunately my new comfortable shoes held up through all the...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
Six Ways to Leverage Social Media to Benefit Your Auto Dealership
Marcus Lemonis — entrepreneur and the host of The Profit on CNBC — started off the first episode by writing out a $200,000 check to help out two...
New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaign
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key...
Bad Credit Auto Loan Helps Auto Dealerships Boost Sales
To increase automotive sales, the dealers require opportunities. Only the marketing team can provide opportunities by attracting maximum new...
Dealer Video Marketing Profile—Bob Kirek
For this month’s interview I met with Bob Kirek, CEO of the multiple award winning Global Commercial Furnishings Inc, whose company has...
Google: Online Car Shopping is Now the Norm
Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
Mining for Advantage at NADA
I love attending NADA — and NADA in New Orleans especially. I love the food, the jazz and the atmospheric feel of New Orleans. I also enjoy seeing...
dealership websites should stop chatting and start communicating
New Behavioral Analytics Technology Finally Make Relevant Website Communications Possible In the last couple of years, chat for dealership websites...
Every Dealership Should Have a Video Marketing Campaign
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...